This category is aimed at aspiring and ambitious entrepreneurs looking to set up a business in the UK for the first time. The key requirement for the Start-up visa is the same as the Innovator visa, which is to obtain an endorsement letter from an approved endorsing body. All applications will be assessed for Innovation, Viability and Scalability.

This assessment will be carried out by an approved endorsing body, who will need to confirm this in an endorsement letter. There is a number of specific rules about the format of this letter and what should be included.  

Innovation – The applicant must have a genuine, original business plan that is in line with new or existing market needs and/or has a competitive advantage.

Viability – The applicant is actively developing or already has the required skills, knowledge, and experience and market awareness to run their business successfully.

Scalability – There needs to be evidence of structured planning and of job creation prospects as well as potential to grow into national markets.